The Music Biz Weekly Ep. #158 - Signing with a Record Label vs. Staying Independent

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This? or That?
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

In this week's episode we discuss some of the differences an artist could expect when considering to work with a record label, versus staying independent and managing everything themselves.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


watch the video:



listen to the audio:
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Webinar Recording Now Available: How to Submit Your Music for Licensing Opportunities with Music XRay

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Music-XRay-Webinar
The most effective way to use Music Xray. Many users overlook the feedback loops that provide insights in to what they can improve. It may not be your music that needs improving, it could be your submission strategy.

We'll peek behind the curtain and show everyone how Music Xray works from the perspective of the Music Industry Professional (MIP). See how Song to Opportunity (S2O) matching works from their perspective and see how each professional can leverage the collective filtering power of all the other professionals… to find the music they want and that you have.

This webinar was Recorded Live on June 11, 2012. The video recording can be purchased at the link below for only $6.50.
buy_now_blue3dClick to Read More...

Pay It Forward: Monthly Subscriptions Now Available


I Proudly Pay It Forward for The DIY Daily
welcome to the all new monthly subscription plans from Thorny Bleeder and The DIY Daily. 

what's this, you ask? are things changing around here?

fear not.
nothing's changing.
 
all of the daily newsletters, blogs, tips, tweets and podcasts remain 100% free.

7532a7b9a89fa020d6e5540ab8e55ddc
but what is changing is your ability to compensate me for all of the content i create, curate and share with you. 
that sounds pretty fair eh?

in the sidebar to the right you'll see three new monthly subscription plans, plus a one-time donation option as well.

you can choose to pay $4.99 per month, $9.99 per month, or $14.99 per month… all of which are only pennies a day.

all plans come with this impressive I Proudly Pay It Forward badge you see right here. display this badge of honour on your website and social profiles to show everyone how much of a kick-ass person you truly are.

that's it, that's all. 
there's no change other than the ability for you to say thank you with a few spare pennies a day.

inspire. educate. motivate.Click to Read More...

Episode 12: The Music Biz Weekly Podcast
Web Tools To Make You Stand Apart From The Crowd

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Our 12th episode! Listen to Thorny Bleeder's Brian Thompson and Michael Brandvold from Michael Brandvold Marketing as they have an uncharted, unscripted, straight-talkin, no-BS chat.

For this podcast we had no preplanned topics at all, we just hit "record" and went for it!

We start off by talking about Lady Gaga's response to the Amazon 99 cent album promotion, and then we shoot off into a discussion about new web tools to help bands market their music and to stand out from the rest of the crowd. We chat about Soundcloud, Tumblr, Soundrain, Minno, VYou, and then close the episode with some tips on formatting your blog posts.

Be sure to follow Brian on Twitter here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!
Click to Read More...

Episode 11: The Music Biz Weekly Podcast
How To Create An Event Around Your Album Release

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In today's podcast Michael Brandvold and I chat about this week's Amazon promotion for the new Lady Gaga album where they sold her new digital release, one day only, for only 99 cents. We discuss some of the problems this promotion had, the history of music retailers doing this type of "loss-leader" event, and we close with some key take-away learnings which artists can use in developing their music career by injecting some exciting and creative promotions into the mix.

Want to hear more? Well you'll just have to click 'play' then won't you? :)

Be sure to follow Brian on Twitter here, Michael on Twitter here, Ian on Twitter here, and Topspin Media on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!


Thanks for listening,
~ Brian Thompson
Click to Read More...

Episode 10: The Music Biz Weekly Podcast
What Do Fans Want? Albums, Singles, or EPs?

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Here it is, our 10th Episode! Wow, time flies.

Well after two weeks of having some amazing guests (Ian Rogers from Topspin on Episode 8, J Sider from RootsMusic on Episode 9), this week's episode finds us back to just Michael and myself. Today's discussion begins with a reading from a recent article titled "Albums" (from April 28, 2011) in The Lefsetz Letters, written by Bob Lefsetz.

Check out Bob Lefsetz and The Lefsetz Letters. Read the "Albums" article here.

What begin on-topic with how music used to be released in the past, and how it should be released now, in the digital social age. But then we take a bit of a detour and discuss "brand monitoring" on social channels and across the web. Are you listening to what the internet is saying about you? If not, you need to. Anyways, listen to the podcast to learn more!

And many thanks listening everyone. If you enjoyed this episode and think you might have a friend who'll dig it, please share!

So, what do you think... Albums, Singles, or EPs? What's your choice?

~ Brian Thompson
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Episode 9: The Music Biz Weekly Podcast
Discussing Facebook Marketing with the CEO of RootMusic

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RootMusic-300x300-150x150
Welcome to another not-to-miss episode for all of you music marketers! We have another amazing guest today, RootMusic's CEO and Founder, J. Sider.

RootMusic is a music startup based in San Francisco, California that makes the popular application BandPage, which is currently the number one entertainment application on Facebook with over 17 million users a month. BandPage launched in March 2010 and is an application that allows artists to create customized Fan Pages within Facebook. In August 2010, Billboard named RootMusic one of the "Top 10 Best Digital Media Startups".

The RootMusic BandPage Editor enables bands and musicians to easily create a professional-grade Facebook fan page via a simple and intuitive process. There have been over 200 articles written about BandPage, with TechCrunch saying that "RootMusic will probably be the service that changes the way Facebook looks when it comes to music."

BandPage provides the following features:

Music player
Video Streaming
Live Twitter Feeds
Touring Schedule
Integrated photos from Facebook
Downloadable Tracks
Biography and Contact Panes
Integrated Facebook Wall

On April 1, the company launched a "Plus" edition of the product, which is available for $1.99 a month. This option allows users to customize their colours, fonts and have a banner on the top of their page.
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Episode 8: The Music Biz Weekly Podcast
Music Marketing w/ Ian Rogers, CEO Topspin Media

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topspinmedia1-300x66
Thanks to the power of Twitter, we have a very special guest on this week's podcast, Ian Rogers, CEO of Topspin Media. We had an amazing discussion with Ian on social media,
Ian Rogers, CEO Topspin Media
music marketing, and of course the Topspin direct-to-fan marketing platform.

Topspin Media (
also known as Topspin) is a technology company that provides e-commerce and marketing software & services for artists, their representatives, and their business partners. According to their website, their mission is to empower independent artists to build sustainable businesses, and to supply established artists, record labels, and managers with tools that allow them to operate in the modern music industry.

Topspin was founded in 2007 by Peter Gotcher (
co-creator of ProTools) and Shamal Ranasinghe. In 2008, former Yahoo!Music General Manager Ian Rogers was named CEO of Topspin. The company initially engaged with a small number of clients on a one-on-one basis, gradually adding more artists and new features. In 2008, Topspin was named Indie Visionary of the Year by Billboard magazine. The company has had a notable presence at industry conferences such as MIDEM and South By Southwest.

Listen the podcast on Soundcloud here:
Topspin's software include the ability to create and customize an online store, engage in targeted email marketing, and promote art and media through a variety of widgets. Users are able to collect fan email addresses in exchange for a free download, create streaming media players, offer bundles of different products, and sell tickets & fan-club memberships. In 2010, Topspin launched a feature that allowed users to sell tickets with barcodes that could be printed at home and scanned with a custom iPhone app.

Topspin serves over three thousand artists including musicians, filmmakers, and authors. Notable clients include: David Byrne and Brian Eno, Paul McCartney, Linkin Park, Eminem, Beastie Boys, Arcade Fire, and Trent Reznor.

Be sure to follow Brian on Twitter
here, Michael on Twitter here, Ian on Twitter here, and Topspin Media on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!
Click to Read More...

Episode 7: The Music Biz Weekly Podcast
E-Commerce Solutions For Bands

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Here we go folks, another edition of our weekly podcast featuring Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing.

This week's topic? E-Commerce Solutions for Bands.

We discuss everything from getting your music up on iTunes and the Amazon MP3 Store, in addition to options on how to handle your merchandise sales and email marketing campaigns.

What platforms are you using to sell your band's music and merch?

Be sure to follow Brian on Twitter
here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!
Click to Read More...

Episode 6: The Music Biz Weekly Podcast
Cloud Music Vs. Subscription Music

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The Music Biz Weekly Podcast

Hey, it's Friday again! Sweet. And that means that we have another new episode of The Music Biz Weekly Podcast.

Today Brian and Michael discuss "The Cloud", what it is, and how some players in the new music industry hope to use as "the next big thing" to spur innovation and new revenues. On the flip side of these music storage lockers in the cloud are Subscription Music Services.

Listen to the podcast below to hear about the pros and cons of each service and to hear Brian and Michael's opinions.

Episode 6: The Music Biz Weekly Podcast - Cloud Music vs. Subscription Music by Thorny Bleeder

Be sure to follow Brian on Twitter here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!

Thanks for listening, see you again next week!
Brian
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Episode 5: The Music Biz Weekly Podcast
Social Media Etiquette

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The Music Biz Weekly Podcast
Here it is folks, this week's episode of The Music Biz Weekly Podcast, with your hosts Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing.

This week's discussion is about Social Media etiquette on Facebook and Twitter, along with some additional tips and tricks to help take you to the next level of engagement and interactivity with your followers and fans.

Episode 5 Music Biz Weekly Podcast - Social Media Etiquette by MichaelBrandvoldMarketing
Be sure to follow Brian on Twitter
here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!

Thanks for listening, see you again next week!
Brian
Click to Read More...

Episode 4: The Music Biz Weekly Podcast
Music Industry Still Blaming Napster

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album sales
This week's episode of The Music Biz Weekly Podcast is a discussion spurned from the chart, pictured to the right, which was featured today on numerous websites including Mashable, Hypebot, and The Hollywood Reporter.

Listen to the podcast below and feel free to download a copy of the mp3 for your iPhone/iPod (by clicking on the little down arrow):
Episode 4: The Music Biz Weekly Podcast - Music Industry Still Blaming Napster With False Numbers by Thorny Bleeder

Below is the original article, appearing as it was published on Mashable:

According to the labels, record sales would have burgeoned if not for the existence of file-sharing site Napster. The labels’ optimistic forecast comes in the form of a chart included in a trial brief for their case against LimeWire.

The above chart was born out of a case brought by major labels like Sony Corp.’s Arista Records and Warner Music Group Corp.’s Atlantic Records against LimeWire. The trial is scheduled to begin May 2.

In the brief, the labels say:

“The evidence will demonstrate that there has been a $55 billion decline in record industry revenue over the last decade. Plaintiffs and Defendants disagree as to whether mass filesharing through peer-to-peer services has been the primary cause of this decline (Plaintiffs’ position), or just one of several causes (Defendants’ position). But even if LimeWire caused only a fraction of this decline, Plaintiffs’ damages would still be in the billions of dollars. Plaintiffs will offer evidence at trial demonstrating that far greater than a fraction of this harm was caused by LimeWire.”

What do you think of the labels’ position? Are Napster, LimeWire and Co. to blame for the declining music industry? Should the labels have embraced file-sharing earlier and adapted it to their own purposes? Let us know in the comments.

[via Mashable, via The Hollywood Reporter]
Image courtesy of
iStockphoto, shulz
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Late July: Exclusive Interview + Free Album Downloads

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Miss Late July - Nicole Simone

Hello faithful readers and newcomers alike... I have a new artist I'm excited to introduce to you to today, Late July (aka Nicole Simone)!

I just finished recording a little interview podcast with Nicole via Skype and I was planning on publishing this post next week, but dammit... I'm just too excited to get this incredible new music into your playlist that I decided to post it asap.

But wait, that's not it! I also just posted both albums from Late July on our Free Music page!
Whoa.

Yup, two more free album downloads!
Click here and download them, 100% free, no strings attached.

Ok, so now that you've downloaded her two albums... check out my interview with Late July below:

Miss Late July - Nicole Simone
Thorny Bleeder Podcast with Late July


Listen Here:

MP3: Interview with Late July, aka Nicole Simone
(to save this mp3 to your desktop, right click and 'Save As')

Miss Late July - Nicole Simone
If you love Late July's music as much as I do, please visit her on Bandcamp or iTunes and buy her album as a sign of support for this amazing independent artist.

Connect with Late July:
Website: http://miss.latejuly.ca
Bandcamp: http://latejuly.bandcamp.com
Twitter: https://twitter.com/MissLateJuly
Facebook: http://www.facebook.com/latejulymusicClick to Read More...

Episode 3: The Music Biz Weekly
Majority Of Bands Still Want To Get Signed

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The Music Biz Weekly Podcast

Welcome to the third episode of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.

We've been getting some amazing feedback, keep 'em coming! Send us your subject ideas for future episodes, thoughts on what we've discussed and any comments on how we can make the podcast better.

This week’s episode:
Majority Of Bands Still Want To Get Signed
In a recent survey conducted by ReverbNation and Digital Music News, over 75% of indie artists said that it was one of their goals to get signed to a record label.  The exact percentage varied from genre to genre, including a high of  81% of hip hop artists wanting a deal, and a low of 63% of alternative artists wanting to get signed. See the poll here.

Episode 3: The Music Biz Weekly Podcast - Majority of Bands Still Want to Get Signed by Thorny Bleeder

Click to Read More...

The Music Biz Weekly: A New Podcast

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The Music Biz Weekly Podcast

I'm excited to announce a new feature here on Thorny Bleeder, The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.

Tune in every week for the latest discussions and comments on the music business

Be sure to follow both Michael and Brian on
Twitter for updates on each week's podcast.

Michael Brandvold -
@michaelsb
Brian Thompson -
@thornybleeder

Debut Episode : March 18, 2011

Topics:
Introductions to Michael and Brian, and a discussion on Jon Bon Jovi blaming Steve Jobs for killing the music business.

Click to Read More...

Feb 20: Live Q&A with Pro Drummer Jay Deachman

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JayDeachman

Tune in to our Livestream channel this Sunday, February 20 at 7pm PST / 10pm EST for a LIVE video web chat with Brian Thompson from Thorny Bleeder and International Dude of Leisure, Jay Deachman: Professional Drummer, Teacher, and Writer.

Jay has toured with Default, Theory Of A Deadman, Paul Gilbert, Loveboy, Daniel Wesley and many more. He's also an in-demand session drummer and drum tech and has a very impressive list of credits.

Jay Deachman
If you haven't tuned in to one of our live Q & Eh? sessions before, you're in for a treat. It's a no-holds barred, unscripted music industry chat. No bullshit. Just a couple of dudes hanging out, drinking a couple of pints and chatting with our live audience! We sit down in the front of the camera with no agenda other than to answer your questions as you type them into our chat window!

Tune in LIVE here:

http://www.livestream.com/thornybleeder

I'll see you on Sunday night at 7pm!

For more info on Jay, check out his website here:
http://www.jaydeachman.com
Click to Read More...

Live Podcast Schedule: Q & Eh? with Brian Thompson

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I've had such amazing feedback from our live video web chats that I just scheduled three more weeks for you!
I've got some killer guests coming up who I know will be entertaining, funny, and informative. I hope you tune in live and participate in the live Q & Eh? with Brian Thompson. It's really cool talking to people live and answering your questions, as they roll in, straight from you.

Another really cool thing that's happening is that viewers are connecting one on one in the chat room and are making new friends, through the music.

I think that's pretty fucking awesome.

Join me here:
Sunday, February 13 - 7pm
with special guest
James Sutton
Music Director,
100.5 The PEAK FM

livestream-logo
Sunday, February 20 - 7pm
with special guest Jay Deachman.
Professional Drummer (Theory Of A Deadman, Default)


Sunday, February 27 - 7pm
with special guests
Columbia featuring live acoustic performances

Tune in live here:
http://www.livestream.com/thornybleeder


Click to Read More...

Podcast: A Discussion on Digital Media

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The Future Of Digital Media

Thanks to the power of Twitter and its ability to connect strangers all over the world who have a common interest, I recently met Paul Vet, a student at Ryerson University in Toronto. Paul can be found on Twitter with the username @640k.

Paul is a doing his thesis on
social media and is taking his Masters in Media Production, so he decided to reach out and see if I was interested in doing an interview with him for his studies...which I gladly accepted.

So in keeping with my beliefs in social media and sharing things with everyone, I recorded our hour-long conversation and posted it below for you to eavesdrop in on.
Click to Read More...

Episode 5: The Bleeder Blog Video Podcast

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Episode #5 of The Bleeder Blog Video Podcast is now posted on our YouTube Channel, or watch it here...
Click to Read More...

Episode 4: The Bleeder Blog Video Podcast

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Episode #4 of The Bleeder Blog Video Podcast is now posted on our YouTube Channel...

In this episode the mysterious
TV Heart AttackQR Code” Campaign is finally revealed.Click to Read More...

Episode 3: The Bleeder Blog Video Podcast

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Episode #3 of The Bleeder Blog Video Podcast is now posted on our YouTube Channel...

Click to Read More...

Episode 2: The Bleeder Blog Video Podcast

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Less than a day later after launching the debut episode and I've already cranked out Episode 2 of the new Bleeder Blog Video Podcast...I'm on a roll baby! Check out the video below the latest news and happenings in the world of Thorny Bleeder Records.


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The Bleeder Blog Video Podcast: Debut Episode!

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So here it is, the debut episode of The Bleeder Blog Video Podcast.

This is something I've wanted to do for quite awhile, but always seemed to put it off for one reason or another. But no more procrastinating.

Watch the video below and
leave a comment! I'd love to hear from you...

After the video you'll find a number of web links to things I talk about in the video.

Click to Read More...

Contrast Podcast with Scott Valentine Presents

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The Contrast Podcast

Scott Valentine Presents is featured in the latest episode of The Contrast Podcast, where musicians introduce their songs and have their say about their very own songs.

You can download the podcast directly from this link:
Contrast Podcast

Valentine's song 'Cheerleader' can be found at the 42:43 mark.Click to Read More...

Podcast: Media, Gatekeepers, Fandom, Gaming & More


Have a spare hour to listen in on a captivating discussion from music industry insiders?


Click to Read More...

a site from
brian thompson
music consulting & marketing coach

Brian Thompson - Zen Thinking - Thorny Bleeder - The DIY Daily

i spend most of my time over on my new website now, Zen Thinking. it's where i share all of my writing and poetry, as well as the journey in writing my debut book, Sparks to Awaken. i'd love for you to swing by and check it out:


Zen Thinking - Brian Thompson - poet, writer



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About Us

Thorny Bleeder is your home base for Music Marketing, Branding and Motivation. We're an artist development community providing creative coaching, music consultation and marketing mentorship.

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Have a question or just want to say hello? You can find me all over social media sites like Twitter, Facebook and Instagram or you can contact me here.

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I love hearing new music. In fact, I do it all day. Are you a serious artist and think your stuff might be up my alley? If so, send me your music here and perhaps I'll feature it on one of my podcasts.





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