Danger! Do Not Use! Words To Avoid In Your Band Bio


Danger Do Not Use! Words To Avoid In Your Band Bio.
Words & Phrases I Never Want To Read 
In An Artist Bio Ever, Ever Again:

  • molten
  • unique
  • brilliant
  • must-hear
  • hailing from
  • buzz worthy
  • one of a kind
  • forged in the...
  • fusing together
  • up and coming
  • critically acclaimed
  • eagerly anticipated
  • destined for success
  • fuses blank with blank
I think you get the idea, right? Please tell me you do.
Please?

The best bios are ones that contain nothing but facts. If you use too many adjectives to puff yourself up and tell me how great you are, I won't buy it and I'm going to call bullshit on you. 

Facts however, can't be argued with.

If you don't have many facts around your band yet (because you're new and just starting out), then just keep your bio short. There's nothing wrong with brevity. Trust me, people appreciate those who can be concise with their words.

Be creative with your bio. Have some fun with it. But don't be a braggart. If anything, sell yourself short so that I can walk away impressed rather than underwhelmed.  

And most important of all, intrigue me. The goal of your bio is for me to go to your website and click Play on your music. Does your bio compel me to do that?

Oh yeah, and no matter how much this may hurt to hear… no one cares that you started playing piano at the age of ten in your grandma's basement.

—Brian Thompson


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brian thompson - summer 2013
brian thompson
music consulting & marketing coach

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